We had so much fun in 2016. We expanded our catalog, wrote more blog posts, and met so many fans at the cons we went to! It was also a great year for giving back. We donated 1% of every sale to nonprofit organizations working to make the world a better and more equal place for girls and women.
We want you, our customers, to feel good not only about the products you buy from us to celebrate your love for strong female characters, shows and movies, but also about where your money goes.
In 2016, we continued to support the four nonprofits we have listed on our Giving Back page. Every year we donate a portion of our profits to these four organizations – two that are based in the USA, and two in Canada.
Girls Who Code – working to close the gender gap in technology and engineering, Girls Who Code runs a Summer Immersion Program to teach girls in the USA to code.
Women’s Sports Foundation – sports and physical activity are important for girls as they grow, and for women to maintain health, strength and confidence. The WSF creates leaders by ensuring all girls access to sports, including by advocating for policies and laws ensuring equity.
Because I Am A Girl Canada – girls the world over face unique barriers, and BIIAG Canada works to help girls everywhere get enough to eat, education, and a safe environment. When you invest in girls, the whole world benefits.
Canadian Women’s Foundation – working to stop violence, end poverty, end human trafficking, and to empower girls in Canada, the CWF invests in the strength of women and the dreams of girls.
We also ran several special campaigns throughout 2016 that directly benefited nonprofit organizations.
Our Peace Maker campaigns, which we came up with after the mass shooting at Pulse Nightclub in Orlando, Florida, raise money that goes 100% directly to Everytown for Gun Safety Support Fund, working to end gun violence in the USA. The first two-week run of shirts raised over $1,100 for Everytown, and continues to benefit the organization, raising over $1,400 to date. We also raffled off two Peace Maker shirts autographed by the cast of Wynonna Earp and Beau Smith (creator of the Wynonna Earp comics), raising an additional $1,200 for Everytown.
We also supported another fabulous charity, Cancer Gets LOST, with an in-kind donation of one of our Lexa shirts, stickers, a lanyard and a button for the silent auction at Unity Days 2017. Cancer Gets LOST channels fandom toward the greater good, and raised a ton of money for the Pancreatic Cancer Network from the silent auction. We were thrilled to be a part of it and to see our designs alongside so many amazing pieces of memorabilia and fan art.
Without you, our customers, none of this would be possible. Thank you so very much. Your support not only allows us to do something we really love, making awesome shirts about awesome women, but also to support causes that we all care about that will help make the world a better place. Here’s to a great 2017!